Strategy, part II - target audience

In my last post I provided some questions to consider when building a social media strategy for your church or ministry.  Today I'll dive a bit more into one of the topics - your target audience.

Determining a target audience isn't as easy as answering a single question - rather, it involves building a demographic profile to get a full view of your intended audience.  The three primary questions you should answer are:

• What age range(s) are you trying to reach?  Teens, young adults, families, etc.?
• Is your primary target those who are currently attending your church, those who are interested, those outside the church?
• Do you want to communicate in a different way to men vs women?

Once you decide your target audience, you can determine whether they are users of social media, and what channels can best be used to reach them.  Next time, we'll look at how to determine the social media savvy of your target audience.