We're in a series of posts about building a social media strategy for your church or ministry. The last post focused on getting to know more about your target audience.
An internet marketing blog called Hubspot recently posted their "ultimate list" of the top 300 social media statistics. This post provides some great background information on who is using social media - age ranges, geographic distribution, etc. You'll want to study information like this carefully: it may be that your congregation is made up of members who, demographically speaking, are less likely to use social media. If that's the case, don't spend a ton of time or money building a social presence that no one will take advantage of.
You may want to consider a short poll or questionnaire for your congregants. You may want to determine the age brackets into which your members fall - pre-teens, teenagers, 20-somethings, etc. You'll also want to know if they use social media currently, and what channels (Facebook, Twitter, etc) they use.
Knowing what people are familiar with and what they use gives you a natural entry point for your strategy. If, as an example, most of your congregation is on Facebook and uses it regularly, then setting up a church- or ministry-specific Facebook page would be a natural entry point.
The bottom line - don't spend a lot of time initially getting on social media sites that your congregation doesn't use. You can draw them into other channels as your strategy develops - but in the beginning, meet them where they are.
Next time, we'll dive deeper into finding the "why?" of your social media strategy.
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